Our history

Our history.

Our life cycle

Our life cycle.

Rolly mascot and Purex production team proudly presenting NZ-made Purex toilet rolls at the manufacturing facility

Purex Packaging Innovation

Purex now transitioning to 30% recycled plastic packaging!

In 2021, Purex along with our other Essity brands Handee Paper Towel and Sorbent Toilet Paper, were the first brands to offer Kiwi shoppers 20% recycled plastic packaging, reducing demand for virgin plastic and supporting the development of a circular economy.

Now, with our updated 30% recycled plastic packaging, we’re doing even more to reduce plastic waste and improve packaging sustainability.

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Purex and the Gut Foundation launch ‘Review Your Poo’ health campaign promoting digestive wellness awareness

Purex & the Gut Foundation

It’s time to ‘Review Your Poo’, New Zealand!

Knowing what is normal for you – and actively seeking medical advice if something’s not quite right – is the key to early detection of a wide range of bowel issues, says Gut Foundation General Manager Margaret Fitzgerald.

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Product Range Overview

Soft White

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Mega Long White

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Purex, a brand of Essity - a global, leading hygiene and health company. Everyday, our products, solutions and services are used by a billion people around the world. Our purpose is to break barriers to well-being for the benefit of consumers, patients, caregivers, customers and society. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2024, Essity had net sales of approximately SEK 146bn (EUR 13bn) and employed 36,000 people. The company's headquarters is located in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. More information at essity.com.